The New Instagram Stories Feature and What It Means For Your Brand
by Eliza Fisher | August 2, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more...

Snapchat Patent: Serving Ads Based on Object Recognition
by Eliza Fisher | July 20, 2016 | Social Media, Social Media Marketing, User Generated Content | 0 comments

Details have emerged about a Snapchat patent that would serve users sponsored filters, advertisements, and coupons based on the photos and videos they take. While the patent was first filed in January of 2015, the United States Patent and Trademark office released the documentation last week. The Snapchat patent application offers the example of a user taking a picture of the Empire Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 0 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

Sephora Launches Shoppable Snapchat Campaign
by Prasad Dhamdhere | June 7, 2016 | Social Commerce, Social Media, Social Media Marketing | 0 comments

Sephora just announced a shoppable Snapchat campaign, although their choice of the ephemeral medium has baffled many. While a massive portion of the population uses it, aesthetically, Snapchat isn’t even close to Instagram. It isn’t as shareable as Facebook, and tracking followers and other metrics is much more challenging than it is on Twitter. To make the matter worse, Snapchat does not allow Read more…