6 Strategies Behind the Home Depot’s Marketing Domination
by Prasad Dhamdhere | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing | 0 comments

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...

The Most Valuable Content Marketing Trends for 2017
by Prasad Dhamdhere | September 21, 2016 | Content Marketing, Customer Engagement, Facebook, Social Media, Social Media Marketing, User Generated Content | 0 comments

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Snapchat’s New Ad Tools Copy Facebook’s Playbook
by Prasad Dhamdhere | September 20, 2016 | Facebook, Social Media, Social Media Marketing, User Generated Content | 0 comments

Not long ago Evan Spiegel, co-founder and CEO of Snapchat, famously said that he doesn’t want for the network to “creepily” target users. But it looks like reality has dawned upon him. And that reality is to monetize any social media or digital platform, targeting audiences on the basis of behavior is a necessity. Of course, he was right in Read more...

Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign
by Prasad Dhamdhere | | eCommerce, Facebook, Social Media, Social Media Marketing | 0 comments

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry has Read more...

Recent Instagram Updates: A Can’t-Miss Overview
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you Read more...