Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech
by Prasad Dhamdhere | January 17, 2017 | Social Media, Social Media Marketing | 0 comments

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more...

Is Twitter Dead, or on the Verge of a Revival?
by Prasad Dhamdhere | October 28, 2016 | Social Media, Social Media Marketing, Twitter | 0 comments

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more...

Instagram Live Streaming May Debut Soon
by Prasad Dhamdhere | October 24, 2016 | Instagram, Social Media, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

That time is not far away that all social media platforms will look almost identical, if not similar. Snapchat created a ripple by coming up with its one-of-its-kind Stories. Instagram was quick enough to replicate that feature. After the resounding success of live video--first debuted by smaller platforms by scooped up by Twitter and Facebook, everyone is realizing the real Read more...

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Prasad Dhamdhere | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing | 1 comments

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

Where Instagram’s Comment Moderation Tool Falls Flat
by Prasad Dhamdhere | October 11, 2016 | Instagram, Social Media, Social Media Marketing | 1 comments

It made headlines a few weeks ago when Justin Bieber had to shut down his Instagram account after his fans began leaving hateful comments on a photo of him and his new girlfriend, Sofia Richie. The Bieber isn't the only one who gets hate--plenty of other celebrities and everyday people get harrassed online too.  Amidst such turbulent times when abuse is running amok Read more...