How to Delight Customers During Social Media Outages
by Erin Duff | January 30, 2015 | Customer Engagement, Customer Loyalty, Social Media, Social Media Marketing | 0 comments

In case you missed it, Facebook and Instagram went down briefly around 12 am ET Tuesday morning. Although the outage only lasted about 40 min, people took to Twitter to voice their complaints. The complaints ranged from the hilarious to the absurd, blaming North Korea and Tom from Myspace and even crying apocalypse. There’s been a lot of talk about Read more…

What to Look for in eCommerce Analytics
by Akbar Jaffer | January 26, 2015 | eCommerce, Social Commerce, Social Media Marketing | 1 comments

Analytics and eCommerce go together naturally. Before the advent of convenient eCommerce tools for analytics, simple site analytics could be informative for eCommerce site owners. But analytics have come a long way just over the past few years, and the more advanced analytics can help enterprise level businesses make the most of their online stores regardless of size. Standard eCommerce Read more…

Why US Brands Should Follow China as a Social Commerce Example
by Erin Duff | January 13, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Social Media Marketing | 0 comments

In China, middle class consumers regularly use social media to share consumption experiences. The numbers are staggering, and not simply because of China’s population of 1.3 billion people. The country has 618 million internet users, but 625 million active social media users (thanks to mobile use by 1.24 billion Chinese). You’ve probably heard of China’s two big social media platforms, Read more…

Why Businesses Need Social Media To Survive
by Erin Duff | December 30, 2014 | Social Media Marketing | 0 comments

It is amazing how many enterprise business, new or established still fail to grasp social media and, use it to market their business, either by simple interaction with their customers or, through the use of social commerce to help with brand building and sales. Word of mouth advertising, outbound marketing and trade shows are great marketing tools, but adding social Read more…

Making a good First Impression with User Generated Content
by Erin Duff | July 15, 2014 | Ratings and Reviews, Social Commerce, Social Media Marketing, Visual Commerce | 1 comments

We all know that first impressions matter, whether it’s a conference, a new client dinner or a first date. Does your site make a good first impression? Make your site the one that catches your customers’ eyes by calling upon and showcasing your existing community of fans. This can give your site an immediate impression of activity, like seeing a Read more…