6 Surprising Ecommerce Statistics
by Erin Duff | March 13, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Uncategorized | 1 comments

Here are 6 surprising  ecommerce statistics marketers, brands, and manufacturers might want to consider when you’re crafting their next marketing strategy. Mobile Search Converts 78% of mobile searches for local business information results in a purchase. (courtesy of Search Engine Land) Logically this makes sense, searching locally could indicated a readiness to buy that is not as present in general Read more…

Effective Use of Social Media for eCommerce: Instagram Edition

Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with current and potential customers in a visually compelling way. Pictures are worth a thousand words, and they are remarkably effective Read more…

Brands Need to Embrace Changing Technology or Wither Away
by Erin Duff | February 23, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Startups | 0 comments

The primary challenge every commerce business faces, whether online or offline, is acquiring, converting and retaining customers. This challenge persists through the evolution of technology. However, the changing nature of technology is altering how retailers approach the challenge. Today the biggest technological shift in commerce is coming from the growing use of social media and mobile devices. The average user Read more…

Where Does Snapchat Fit in The World of eCommerce?

Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To put this new potential value in perspective, if the deal goes through it would make Snapchat the third most valuable Read more…

Effective Use of Social Media for eCommerce: Pinterest Edition
by Erin Duff | February 19, 2015 | eCommerce, Pinterest, ROI, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 0 comments

To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can help retailers increase sales. In 2013, Pinterest had the greatest increase in American user base of any social networking site. Read more…