Pinterest Ads: Brands Getting New Metrics
by Eliza Fisher | May 16, 2016 | Customer Engagement, Social Media, Social Media Marketing | 0 comments

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, it’s trying to refine and Read more…

Instagram Business Profiles: An Overview
by Prasad Dhamdhere | May 6, 2016 | Instagram, Social Media, Social Media Marketing, Visual Commerce | 2 comments

It looks like the masterminds behind Instagram have come to realize that their road towards success goes through the road which had already been traversed by its parent company Facebook. The latest development in this journey is that of Instagram business profiles, similar to Facebook’s company pages. Earlier,  Instagram came up with a targeting strategy and style which was so Read more…

Shoppable Instagram Solutions Are a Necessity
by Giovana Zanellato | April 25, 2016 | eCommerce, Instagram, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 0 comments

Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion Read more…

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at least was planning–on rolling out Read more…

Buyable Pins in 2016: An Update
by Eliza Fisher | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing | 1 comments

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…