Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Prasad Dhamdhere | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing | 3 comments

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

Where Instagram’s Comment Moderation Tool Falls Flat
by Prasad Dhamdhere | October 11, 2016 | Instagram, Social Media, Social Media Marketing | 0 comments

It made headlines a few weeks ago when Justin Bieber had to shut down his Instagram account after his fans began leaving hateful comments on a photo of him and his new girlfriend, Sofia Richie. The Bieber isn't the only one who gets hate--plenty of other celebrities and everyday people get harrassed online too.  Amidst such turbulent times when abuse is running amok Read more...

6 Vital Holiday Retail Drivers for 2016

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more...

Facebook Marketplace: What You Need to Know
by Prasad Dhamdhere | October 5, 2016 | eCommerce, Facebook, Social Media Marketing | 0 comments

Facebook has evolved far beyond a digital hangout platform crowded your friends. Buying and selling--albeit informally--sprung up on the social media platform long ago. It began with simple statuses advertising concert tickets or old furniture for sale. Facebook Groups devoted to selling have now become common, where more than 450 million people visit to buy and sell each month. Facebook Read more...

Facebook Marketing Updates: Product Tags and Messenger Stories
by Prasad Dhamdhere | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing | 0 comments

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...