The New Meaning of ROI
by Erin Duff | September 17, 2012 | ROI, Social Media Marketing | 1 comments

ROI has a meaning in today’s market, it doesn’t only stand for return on investment for monetary tracking, but it also stands for return on impression. It has two principles that it goes by: a hard metric and a soft metric. These two values together are very powerful than just calculating marketing performance and this new ROI provides insight on Read more…

3 Tips to Increasing your Facebook Fan Page Traffic
by Erin Duff | September 14, 2012 | Facebook, Social Media Marketing | 2 comments

With the growth of facebook growing each and everyday, business owners will want to take advantage of this great tool. However how many hours businesses spend on facebook you want to spend those hours productively.   Before we get to our tips, if you haven’t jumped the boat yet on setting up a facebook page for you business maybe these Read more…

Fortune 500 Companies Increase Social Media Use
by Erin Duff | September 13, 2012 | Social Media Marketing | 0 comments

The adoption of Fortune 500 companies on social media websites is finally happening. It took a little over 5 years in the making but they are finally adopting twitter, facebook and even blogging according to a report from the center of marketing research.   About a little over 28 percent of these companies have been accepting the perks about blogging Read more…

Small Retailers and Social Media
by Erin Duff | September 11, 2012 | Social Media Marketing | 0 comments

Some intimidated small retailers might feel like they can’t compete with the big boys, but Social Media provides some unique and useful advantages. With Social Media growth constantly expanding and widening its scope, it provides smaller retailers with some innovative and effective ways of reaching out to their customers. However, developing a social media strategy isn’t always easy and it Read more…

Boost Traffic Through Social Media
by Erin Duff | September 7, 2012 | Content Marketing, Social Media Marketing | 3 comments

Social Media is no longer an alternative but a great choice to business owners. With social media you can enhance both your online and offline business presence without spending too much money on buying other alternatives for advertising.   One important thing to remember is the rank of social network can very well determine how well you execute your marketing. Read more…

5 Tips to Get your Customer Back to your Website
by Social Commerce Guru | July 9, 2012 | Social Media Marketing | 0 comments

As a E-commerce site one thing that business look forward is to get more and more visitors to their company website. But once the visitor is on the website the next goal for companies is to get visitors into the buying mode. There’s a lot of effort put by by marketers to attract customers their website, however many times it Read more…