Social Media is the New SEO
by Erin Duff | October 4, 2012 | Social Media Marketing | 2 comments

If you work in the marketing industry, you know that recently social media has been a hot topic in the industry. Social media has been everywhere in the news from the recent election that’s happening to the new integration into businesses called social commerce. One topic that is emerging from the social media stand point is social media is being Read more…

How Twitter can Benefit your Business
by Erin Duff | September 21, 2012 | Social Commerce, Social Media Marketing, Twitter | 0 comments

Twitter is the 2nd largest social networking platform next to facebook and businesses have been flocking to get a piece of this emerging trend of social commerce. When businesses learn how to utilize twitter it can bring a lot of conversion sales and loyalty. One key to utilizing twitter is having your tweets stand out from the rest. These types Read more…

Measuring ROI a big Challenge For Marketers
by Erin Duff | September 18, 2012 | ROI, Social Commerce, Social Media Marketing | 0 comments

As the year winds down, studies and case studies are being brought out for marketing teams. One study that was just released was from Awareness that showed the top goal for social media teams with over 75 percent is for better engagement towards their users to help drive sales. A little over 40 percent of marketers don’t even know how Read more…

The New Meaning of ROI
by Erin Duff | September 17, 2012 | ROI, Social Media Marketing | 1 comments

ROI has a meaning in today’s market, it doesn’t only stand for return on investment for monetary tracking, but it also stands for return on impression. It has two principles that it goes by: a hard metric and a soft metric. These two values together are very powerful than just calculating marketing performance and this new ROI provides insight on Read more…