It’s more than just sharing
by Erin Duff | April 10, 2013 | ROI, Social Commerce, Social Media Marketing | 0 comments

When individuals think of Social Commerce the first thing that comes to mind is Social Sharing. “Yes, I have sharing widgets on my product pages. Facebook, Twitter, Pinterest, they all get some traction but how do I increase the engagement and see a true monetary value” This is the response that I get a lot of the time I speak Read more…

The Mystery that Lies ahead: The Unknown is the scariest but most exciting element
by Erin Duff | April 9, 2013 | Social Commerce, Social Media Marketing | 0 comments

I’m sure someone has once said…There are things we know, things we don’t know, and thinks we don’t know we don’t know. The rise of online, digital, internet, and everything associated seems to be limitless. Just when you think it has hit its peak, you’re pleasantly surprised and undoubtedly proven wrong again. Summly who very very recently just got acquired Read more…

Social data and what to do with it
by Erin Duff | April 8, 2013 | ROI, Social Media Marketing | 0 comments

Social is still a relatively new space with a lot more room to grow and mature. Social has emerged to be a big driver of eCommerce success;however, there are still those who doubt its power. Either way, social can not be ignored. Today, the market is crowded with social tools and platforms. As a result, a mountain of social data Read more…

Ways to Avoid a Social Media Meltdown
by Erin Duff | April 5, 2013 | Social Commerce, Social Media Marketing | 0 comments

Think about it – so many social media platforms, so many comments, so many notifications, so many blogs to monitor, so many competitors engaging with your potential customer base. Staying on track and avoiding social media meltdown can at times be a tough task. Here are things to consider before you encounter a seemingly out-of-control situation in your social media Read more…

Adobe® Social – Social Media no Longer an Experiment but a Marketing Must-Have
by Erin Duff | March 11, 2013 | Content Marketing, Social Media Marketing | 0 comments

With businesses now transitioning from early adopters to early majority, a lot of emphasis is now being placed on gaining valuable business insight into marketing efforts and their conversion ratios. The Marketing VP’s have been handed huge kitties of money to spend on efforts to drive traffic and increase conversions. A sizable portion of this budget is pumped into Social Media Read more…