How E-Commerce Marketers Can Improve Social Engagement [Infographic]
by Erin Duff | May 30, 2013 | Content Marketing, Infographic, ROI, Social Commerce, Social Media Marketing | 0 comments

The world of e-commerce becomes increasingly competitive every day, and there is more pressure than ever to disrupt, stand apart from the crowd, and stay at consumer top of mind.  As retail giants Amazon and Alibaba scale up and dominate on price points, shipping costs, and product availability, retaining core customers becomes even more essential.  Remaining economically relevant and connected Read more…

The Virtual, Visual Future
by Erin Duff | April 22, 2013 | Content Marketing, Facebook, Social Media Marketing, Startups | 0 comments

As we move further into 2013, new technology continues to inspire and amaze at an increasing rate.  Not only are we witnessing the demise of the personal computer with the continued widespread adoption of tablets and smartphones, but technical advances made in all industries are exciting to watch as well.  Fully electric cars are no longer an un-economical concept, but Read more…

A Tumblr how-to for marketers
by Erin Duff | | Social Commerce, Social Media Marketing | 0 comments

David Karp, the founder and CEO of Tumblr recently announced that users spend an average of 14 minutes per visit on Tumblr, which is over a minute longer than the average Facebook visit and a few minutes more than users average on Twitter. Despite this few companies, b2b, b2c or otherwise, have any presence on the blog.  With over 50 Read more…

Loyalty programs – an essential ingredient for e-commerce success
by Erin Duff | April 19, 2013 | ROI, Social Media Marketing | 1 comments

What is a customer loyalty program? For consumers, it’s a chance to get rewarded for making purchases and now, even taking certain actions like writing reviews, liking brands on Facebook and more. To an e-commerce site, it’s an opportunity to create a deeper relationship with customers. Here are the biggest benefits of a loyalty program for e-commerce sites: Create loyal Read more…