15 Seconds of Instagram Video Fame
by Erin Duff | July 25, 2013 | Instagram, Social Media Marketing, Uncategorized | 0 comments

Is it a coincidence that Instagram’s 15 second video length is the same as the standard TV commercial time? I think not. A little over a month ago the Facebook owned photo sharing platform Instagram, evolved by adding video into the mix giving other sharing apps like Vine a run for their money. It’s been debated whether or not Instagram video would be Read more…

Droolworthy Social Strategies
by Erin Duff | July 23, 2013 | Social Media Marketing, Uncategorized | 0 comments

Solid social marketing strategies separate the extraordinary from the ordinary in the world of e-commerce.  Recent studies have found that 27% of total time online is spent on social networking sites. On top of that, 46% of online users rely on social media when making a purchase decision. Due to the fact that brand success relies heavily on social reach, Read more…

If You’re Not on Google+, You Should Be
by Erin Duff | July 16, 2013 | Google, Social Media Marketing | 0 comments

Lately, there has been a lot of debate over Google+ as a social network, and whether or not you should be including it into your social e-commerce strategy. The answer is yes. With over 300 million active users, now is not the time to underestimate Google’s ability to generate an influential social platform with unique benefits of its own. The fact of the Read more…

Social Consumer Comparison [Infographic]
by Erin Duff | July 12, 2013 | Infographic, Social Media Marketing, Uncategorized | 1 comments

When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Read more…