What did you call me? Understand the Narcissists to Market Better and Create a Winning Team
by Erin Duff | August 14, 2013 | Social Media Marketing, Uncategorized | 0 comments

My world turned upside down Yesterday, in passing, I was called a millennial. I had done enough reading and seen enough blog posts to know the general opinions about millennials and I had rarely related to any of the defining characteristics of this label. I had been at work for 9 hours, I wasn’t IM-ing, I wasn’t texting and I Read more…

Online Back-to-School Guide 2013 [Infographic]
by Erin Duff | August 9, 2013 | Infographic, Social Media Marketing | 0 comments

It’s that time of year again! Last year, back-to-school shopping brought retailers a whopping 8.5 billion in revenue. Not only is the average spend per household $675, but this year 40% of consumers will do their shopping online for all their back to school needs. Social media marketing has a large impact on where customers are spending their back-to-school cash. According to research, 43% said that Read more…

Increase Traffic with Pinterest
by Erin Duff | August 6, 2013 | Pinterest, Social Media Marketing | 0 comments

A solid social marketing strategy comes down to a strong social presence boosted by the integration of onsite social tools. Lately, Pinterest is proving to be a powerful social resource for retailers resulting in increased referral traffic and conversion. With over 70 million followers mainly focused on purchasing, the network’s average order size is $140-180 and 0.9% in referral traffic Read more…

Generation Y: Social Buying Behaviors
by Erin Duff | July 30, 2013 | Social Commerce, Social Media Marketing, Uncategorized | 0 comments

Generation Y, or the term “Millennials” refers to teenagers and twently-somethings born roughly between the early 1980s and the early 2000s. Forbes goes as far as to describe them as the “Next 1 percenters,” highlighting their preferences towards expensive and luxury products.   Not only are there approximately 70 billion Millennials in the U.S. today, but they possess an annual average Read more…