[How To] Instasale with #Actiontags for the Holidays with Chirpify Hashtags
by Erin Duff | November 19, 2013 | Social Media Marketing | 0 comments

11/27 Hannukah 11/28 Thanksgiving 11/29 Black Friday 12/2 Cyber Monday 12/25 Christmas There it is. THE list of the most anticipated dates of the year. Last year, online Black Friday sales increased 20.7 percent. This year, the National Retail Federation predicts a 13-15 percent spike. That could mean an $82 billion increase. By now, you probably have your social media Read more…

Social Media Wars: Xbox One vs. PlayStation 4
by Erin Duff | November 12, 2013 | Social Media Marketing | 0 comments

The Players: Microsoft (Xbox One) vs. Sony (PlayStation 4) The Game: Social Media At the end of November, gaming as we know it will change forever (again). That’s because Sony is planning to release the PlayStation 4 on November 15th, and Microsoft is planning to release the Xbox One on November 22nd. It has been over seven years since both Read more…

eCommerce Evolved: Digital Darwinism
by Erin Duff | September 13, 2013 | Social Media Marketing, Uncategorized | 22 comments

A growing field of eCommerce players, technological advances, and changing user expectations means that today’s retailer capabilities range from the widely adopted and well established to strategies that are still being defined by early adopters. A 2012 assessment of 100 top performing online retailers by Deloitte, “4th Annual eCommerce Assessment: digital retail leaders at the tipping point” names some of Read more…

What does Facebook Want to Be When it Grows Up?
by Erin Duff | September 12, 2013 | Facebook, Social Media Marketing | 2 comments

Facebook started back in 2004 as a way to connect, share updates and photos with friends and family. Zuckerberg’s current cash-cow originated from the failed concept of Facemash. A kind of “hot or not” idea that featured photos from unwilling Harvard students and encouraged other students to rate them based on levels of attractiveness. Thankfully, Zuckerberg realized, (or rather Harvard Read more…

The Rise of the Brand Advocate
by Erin Duff | September 9, 2013 | Advocate Marketing, Social Commerce, Social Media Marketing | 0 comments

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a new customer then it does to sell to an existing one, creating lifetime brand advocates is essential to the overall success of a company. As you know, a customer Read more…

Relationship Status: Social Signals and SEO are Officially an Item
by Erin Duff | August 30, 2013 | Google, Social Media Marketing, Uncategorized | 0 comments

What do well positioned Google pages have in common? More importantly, what factors set these pages apart from pages with lower rankings? A recent study conducted by Searchmetrics uncovers the most relevant factors in search rankings in 2013. SEO, or Search Engine Optimization is the process of increasing site visibility across the internet. Several factors play a role in SEO and Read more…