Maneuvering the Social Media Minefield
by Erin Duff | February 13, 2014 | Social Media Marketing | 1 comments

Social media is extremely fickle. Best practices are continually changing. What worked last week, could turn users away this week. And every week, companies are still jumping over each other to join social media. They’re pushing for likes, shares and ultimately, to win their consumer’s loyalty. But most are forgetting about the most important person in this scenario – the Read more…

Where did all the teens go? A look at teen trends in social commerce
by Erin Duff | January 16, 2014 | Social Media Marketing | 2 comments

Teens are jumping the Facebook ship, but where are they going? Facebook confirmed the rumors that they are indeed losing the teen demographic. The new generation of teens are no strangers to the social network; their social footprint began before they were even born with parents posting baby announcements and baby photos shortly thereafter. It’s no wonder that teens are Read more…

Meet Social, Version 10.0 – Are you ready?
by Erin Duff | December 19, 2013 | Social Media Marketing | 0 comments

Since Facebook started in 2004 and is going into it’s tenth year, we expect to see a lot more changes and updates to social. Many social networks have come, exploded and gone. Each year social networks roll out a variety of updates to stay relevant, compelling and viral. We’ve compiled the most notable ones here, from Pinterest’s API to Instagram Read more…

2013 Do’s that Didn’t
by Erin Duff | December 9, 2013 | Social Media Marketing | 2 comments

At the end of every year, all the big names in tech, social media, marketing, etc, compile a list of trends to watch out for the next year. And without fail, every year, most of these predictions do not come true. We have compiled a list of 2013 predictions, while some came true, others just flopped. The Big 2013 Predictions Read more…

The 5 Underdogs that could knock out social giants Facebook, Twitter and Pinterest
by Erin Duff | December 2, 2013 | Social Media Marketing | 0 comments

40.7% of all sales were made online this holiday weekend, not including Cyber Monday (NRF). Social Media has made its presence known as a forerunner in this new age of advertising and marketing, proving that it can produce ROI. As omni-channel retailers and eCommerce giants make the move into social commerce, they tend to focus on Facebook, Twitter, Google+ and Read more…

Top 10 Reasons We’re Thankful for Social Media
by Erin Duff | November 25, 2013 | Social Media Marketing | 0 comments

1. Memes. They make us laugh. They make us cry. They get us through the week. They tell it like it is. But mostly they make us laugh. As a retailer, can you use memes in your social? Yes. Don’t be afraid to poke fun, everybody loves a good laugh. And sometimes, it even helps with awkward situations. Zappos handled some Read more…