Tips for an Academy Award winning Social Media Strategy
by Erin Duff | March 4, 2014 | Social Media Marketing | 0 comments

The Academy Awards blew up social media this past weekend, with Ellen and her selfie crashing Twitter. Social media can be used everywhere, just add a hashtag. Social media strategy can also be adapted from other areas, like strategies for creating an award-winning movie. Film nominations for an Academy award are put through strict scrutiny to make sure they meet Read more…

4 Steps to Creating a Seamless Omnichannel Experience
by Erin Duff | February 20, 2014 | Social Media Marketing, Uncategorized | 0 comments

The modern-day consumer expects to be able to view your products online, download exclusive offers to their phone, while they browse in store, and then be able to easily share their purchase on their Twitter feed. Today, marketers are facing the challenge of converting the always-connected consumer. In a recent report from MIT, 80% of store shoppers check prices online, Read more…

Maneuvering the Social Media Minefield
by Erin Duff | February 13, 2014 | Social Media Marketing | 0 comments

Social media is extremely fickle. Best practices are continually changing. What worked last week, could turn users away this week. And every week, companies are still jumping over each other to join social media. They’re pushing for likes, shares and ultimately, to win their consumer’s loyalty. But most are forgetting about the most important person in this scenario – the Read more…