What most social campaigns are missing
by Erin Duff | June 20, 2014 | Social Media Marketing | 0 comments

Social campaigns are designed to increase engagement, brand awareness and social reach. Marketers are told the key to a successful marketing campaign is to throw more social contests, do more giveaways, post more photos, and get on Instagram. This is all fine and dandy, but most of these marketing strategies neglect the most important component of a social campaign, attributing Read more…

Tips for an Academy Award winning Social Media Strategy
by Erin Duff | March 4, 2014 | Social Media Marketing | 0 comments

The Academy Awards blew up social media this past weekend, with Ellen and her selfie crashing Twitter. Social media can be used everywhere, just add a hashtag. Social media strategy can also be adapted from other areas, like strategies for creating an award-winning movie. Film nominations for an Academy award are put through strict scrutiny to make sure they meet Read more…

4 Steps to Creating a Seamless Omnichannel Experience
by Erin Duff | February 20, 2014 | Social Media Marketing, Uncategorized | 0 comments

The modern-day consumer expects to be able to view your products online, download exclusive offers to their phone, while they browse in store, and then be able to easily share their purchase on their Twitter feed. Today, marketers are facing the challenge of converting the always-connected consumer. In a recent report from MIT, 80% of store shoppers check prices online, Read more…