SPAM is a Four Letter Word: How to Avoid It
by Erin Duff | February 2, 2015 | eCommerce, Social Commerce | 1 comments

Email is a bread and butter marketing tactic for many ecommerce companies, however it comes with its own set of risks. Primarily, the possibility of being labeled a spammer. Misleading, deceptive, and spammy email can come with negative sides effects for both your reputation and your legal department. In the United States, the  CAN-SPAM Act, prohibits misleading or deceptive commercial Read more…

What to Look for in eCommerce Analytics
by Akbar Jaffer | January 26, 2015 | eCommerce, Social Commerce, Social Media Marketing | 0 comments

Analytics and eCommerce go together naturally. Before the advent of convenient eCommerce tools for analytics, simple site analytics could be informative for eCommerce site owners. But analytics have come a long way just over the past few years, and the more advanced analytics can help enterprise level businesses make the most of their online stores regardless of size. Standard eCommerce Read more…

How to Optimize Your Commerce Website
by Erin Duff | January 20, 2015 | eCommerce, Social Commerce, Social Media, Startups | 0 comments

If you’re in the eCommerce business, you know that optimizing your website is not a choice, but a necessity. The pages of your site are your revenue generators, and optimizing them can improve sales regardless of other measures like social media commerce strategies and marketing. Pages that ignore search engine optimization (SEO) or that present your products in less than Read more…