Live Streaming Video Apps – Could They Help You Build Brand Authenticity?
by Erin Duff | March 28, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Twitter, Visual Commerce | 0 comments

On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream video of your life from your smartphone to anyone in the world. Like Meerkat it connects directly to your Twitter Read more…

6 Surprising Ecommerce Statistics
by Erin Duff | March 13, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Uncategorized | 1 comments

Here are 6 surprising  ecommerce statistics marketers, brands, and manufacturers might want to consider when you’re crafting their next marketing strategy. Mobile Search Converts 78% of mobile searches for local business information results in a purchase. (courtesy of Search Engine Land) Logically this makes sense, searching locally could indicated a readiness to buy that is not as present in general Read more…

Social Commerce: The Proverbial Foot Traffic
by Akbar Jaffer | March 5, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Social Media, Uncategorized | 0 comments

In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine and paid advertisement. Today, as the organic and paid searches become saturated, how do retailers attract new customers? Where is Read more…