5 Ways Social Commerce Improves The Customer Experience

For a brand, providing your shoppers a memorable customer experience is crucial to keep them coming back and attracting new shoppers. There are many ways give them a great experience with your brand, however, with social media being an incredibly powerful communication tool, integrating social commerce into your marketing strategies is the most unique and personable way to connect with Read more…

Implement Discounting Without Sacrificing Your Brand
by Caroline Crawford | May 13, 2015 | Contests, Customer Loyalty, eCommerce, Refer a Friend, Sharing and Referrals, Social Commerce, Social Media | 1 comments

Discounting can be a valuable tactic to increase sales, however, some brands are worried about implementing discounts for fear that it may erode value and create perception of poor quality. When used strategically, discounting can increase sales and loyalty without causing negative brand perceptions. There are a number of ways to implement a smart discounting strategy while maintaining brand perception Read more…

Heyo Cart Breaking Social Commerce Barriers
by Erin Duff | May 8, 2015 | Facebook, Social Commerce | 1 comments

Heyo Cart, a new social commerce tool created by contests platform, Heyo Inc., is breaking down barriers to converting a Facebook following into paying customers. The new tool helps authors and digital media producers sell their products directly through social media, enabling sellers to post links through Facebook and allowing their fans to comment the word “buy” into the post. Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…