The Social Phases of Brand Expansion
by Carolyn Pace | July 17, 2015 | Customer Loyalty, eCommerce, Social Commerce, Social Media | 0 comments

In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the best ways to directly impact Read more…

It’s a Fine Line: Reputation Management vs Authenticity
by Erin Duff | July 1, 2015 | Social Commerce | 0 comments

Managing your online reputation is important, yet there’s no singular way to ensure that your reputation matches reality. There are plenty of review sites, but not every business or consumer relies on the authenticity of these reviews. Online review juggernaut Yelp has profiles and reviews of over 50 million businesses throughout the world and dominates review searches. One frequent complaint Read more…

3 Ways An Omni-Channel Experience Can Strengthen Your Brand
by Caroline Crawford | June 4, 2015 | Contests, Customer Loyalty, eCommerce, Social Commerce, Social Media, Visual Galleries | 0 comments

In our technology-driven world, consumers have become dependent on using technology to shop and communicate with their favorite brands, making it critical for companies to embrace technology and create a brand experience that fits all types of shoppers. As a retailer or manufacturer, thinking of new and creative ways to attract new customers and keep your current ones means fitting Read more…

How Skis.com Monetized Social Media Using Social Annex’s Social Commerce Solutions

Online action sporting goods store, Skis.com, came to Social Annex searching for a robust social commerce solution with a complete platform. They needed a vendor that could perform and scale their business while staying within their budget and Social Annex delivered. Using Social Annex’s social commerce solutions that are built from the ground up with a comprehensive list of tools, Read more…