Utilizing Social Media for Sales
by Erin Duff | September 19, 2012 | Social Commerce | 0 comments

Recently, more and more businesses are making the switch from traditional marketing to social media. One important aspect of this new social media trend that is occurring is called social CRM which is the way businesses and consumers interact during a purchasing decision. In traditional marketing, it was hard to engage and get to know your customers individually. About 89% Read more…

Increase in Social Media Use by Small Businesses and How Social Commerce Can Help
by Erin Duff | | Social Commerce | 1 comments

According to a new study done by Manta 90 percent of small businesses are using social media platforms to network themselves actively. This means that small businesses owners are seeing social media as a tool that is more valuable than actually networking in person.  Using social media as a networking tool can help a business especially a small one create Read more…

Measuring ROI a big Challenge For Marketers
by Erin Duff | September 18, 2012 | ROI, Social Commerce, Social Media Marketing | 0 comments

As the year winds down, studies and case studies are being brought out for marketing teams. One study that was just released was from Awareness that showed the top goal for social media teams with over 75 percent is for better engagement towards their users to help drive sales. A little over 40 percent of marketers don’t even know how Read more…

Transition into Social Commerce
by Erin Duff | September 5, 2012 | Social Commerce | 0 comments

Many brands and retailers saw the shift last year in consumer online shopping with the start of something called social commerce. Many of these brands started to notice that not only were social networks good for publicizing your brand, but also bring in revenue. The power of the Internet has made it possible for the sharing of information, which had Read more…