Ways to Avoid a Social Media Meltdown
by Erin Duff | April 5, 2013 | Social Commerce, Social Media Marketing | 0 comments

Think about it – so many social media platforms, so many comments, so many notifications, so many blogs to monitor, so many competitors engaging with your potential customer base. Staying on track and avoiding social media meltdown can at times be a tough task. Here are things to consider before you encounter a seemingly out-of-control situation in your social media Read more…

The Four Misconceptions of On-Site Social Media
by Erin Duff | November 21, 2012 | Social Commerce | 0 comments

Because marketing and monetizing social media is a relatively young practice, it not very well understood today. As such, many misconceptions about Social Media continue to float around out there. While some of these may apply to off-site social media (Facebook brand pages, Twitter feeds, etc.), they do not influence the power of on-site social media (refer-a-friend programs, social loyalty programs, and Read more…

Social Commerce – Who, What, and Why
by Erin Duff | October 23, 2012 | Social Commerce, Uncategorized | 0 comments

Who- Numerous companies are currently stuck in this internal debate on whether or not to implement a social layer to their ecommerce site. Will this disrupt and throw off the feel of our page? Will this ruin the branding that we have worked so hard to establish? How will our customers react? These are all questions that companies ask when Read more…