How E-Commerce Marketers Can Improve Social Engagement [Infographic]
by Erin Duff | May 30, 2013 | Content Marketing, Infographic, ROI, Social Commerce, Social Media Marketing | 0 comments

The world of e-commerce becomes increasingly competitive every day, and there is more pressure than ever to disrupt, stand apart from the crowd, and stay at consumer top of mind.  As retail giants Amazon and Alibaba scale up and dominate on price points, shipping costs, and product availability, retaining core customers becomes even more essential.  Remaining economically relevant and connected Read more…

A Tumblr how-to for marketers
by Erin Duff | April 22, 2013 | Social Commerce, Social Media Marketing | 0 comments

David Karp, the founder and CEO of Tumblr recently announced that users spend an average of 14 minutes per visit on Tumblr, which is over a minute longer than the average Facebook visit and a few minutes more than users average on Twitter. Despite this few companies, b2b, b2c or otherwise, have any presence on the blog.  With over 50 Read more…

It’s more than just sharing
by Erin Duff | April 10, 2013 | ROI, Social Commerce, Social Media Marketing | 0 comments

When individuals think of Social Commerce the first thing that comes to mind is Social Sharing. “Yes, I have sharing widgets on my product pages. Facebook, Twitter, Pinterest, they all get some traction but how do I increase the engagement and see a true monetary value” This is the response that I get a lot of the time I speak Read more…

The Mystery that Lies ahead: The Unknown is the scariest but most exciting element
by Erin Duff | April 9, 2013 | Social Commerce, Social Media Marketing | 0 comments

I’m sure someone has once said…There are things we know, things we don’t know, and thinks we don’t know we don’t know. The rise of online, digital, internet, and everything associated seems to be limitless. Just when you think it has hit its peak, you’re pleasantly surprised and undoubtedly proven wrong again. Summly who very very recently just got acquired Read more…