5 Social Contests to Increase Engagement and Drive Discovery
by Erin Duff | January 21, 2014 | Social Commerce | 4 comments

Every business needs customers to survive. But in order to thrive, businesses need engaged customers. Shoppers who engage with a brand daily are 2x more likely to make more purchases than monthly engagers. The easiest way to engage with customers and go viral is through social contests. Social media has become an inseparable part of consumers daily activities. Users are Read more…

Polyvore: Pinterest’s Sugar Daddy
by Erin Duff | December 5, 2013 | Social Commerce | 2 comments

Polyvore is a community powered social commerce site, where users “Discover, Shop and Express [Their] Style.” They pride themselves in being influential, fashion forward, and style savvy. Unlike Facebook, Twitter and Pinterest users, Polyvore members’ primary goal is to shop. Polyvore is visually similar to Pinterest, with the same intent as Wanelo, but takes it a step further to enable Read more…

The Rise of the Brand Advocate
by Erin Duff | September 9, 2013 | Advocate Marketing, Social Commerce, Social Media Marketing | 0 comments

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a new customer then it does to sell to an existing one, creating lifetime brand advocates is essential to the overall success of a company. As you know, a customer Read more…

Generation Y: Social Buying Behaviors
by Erin Duff | July 30, 2013 | Social Commerce, Social Media Marketing, Uncategorized | 0 comments

Generation Y, or the term “Millennials” refers to teenagers and twently-somethings born roughly between the early 1980s and the early 2000s. Forbes goes as far as to describe them as the “Next 1 percenters,” highlighting their preferences towards expensive and luxury products.   Not only are there approximately 70 billion Millennials in the U.S. today, but they possess an annual average Read more…