Connect your shoppers to your customers with Social Q&A
by Erin Duff | March 12, 2014 | Social Commerce | 0 comments

Shopping is better with friends. They tell you the bad, the good and the ugly. Most importantly you can always trust them to be honest – if it makes you look fat, they’ll tell you. Make it easy for you shoppers to connect with their friends and past customers with the Social Q&A tool. 79% of consumers trust online reviews, Read more…

Introducing The Social User Generated Content Suite
by Erin Duff | February 26, 2014 | Social Commerce, Uncategorized | 0 comments

Social User Generated Content creates a unique, dynamic shopping experience online, builds a community of advocates, and drives ROI Instagram became arguably the most powerful visual social platform this previous year. According to L2 Think Tank’s recent research, Instagram’s community boasts 15 times more engagement than Facebook, with 91% of retail brands flocking to this powerful visual platform. Many brands Read more…

3 steps to increase conversions with Social Data
by Erin Duff | February 11, 2014 | Social Commerce | 0 comments

Every social tool boasts the ability to collect social data. Everyone has heard that social data can illuminate group intentions, social behaviors, and commonalities which has practical implications for high level strategy and audience insights. Social data has the ability to assign shoppers context beyond what can be gathered from even the most invasive registration forms. However, a recent survey Read more…

How to Humanize Your Brand With Social Curation
by Erin Duff | January 30, 2014 | Social Commerce, Uncategorized | 1 comments

Traditionally, marketing has always been thought of as business-to-business (B2B) or business-to-consumer (B2C). With social media in the mix, marketing is no longer so black and white. Marketing messages are getting lost in translation on Facebook, Google Plus and especially when cut to 140 characters on Twitter. The idea is that all this content has been optimized for consumer engagement, Read more…

How to Turn Shares and Likes into Customers and Conversions
by Erin Duff | January 23, 2014 | Facebook, Social Commerce | 4 comments

You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter so much. If those fans are not actively purchasing and going on-site, it means very little for your bottom line. A video-game retailer came to us with this Read more…