The Four Ex’s of Web Traffic

As an eCommerce business, a constant goal is to drive more traffic on site. Every promotion, deal, and sale is designed to bring in more visitors, new and old. But with more competitors entering the marketplace, it is becoming increasingly difficult to capture your...

Google’s Wildfire goes out.

It looks like Google’s burning desire to dive into social commerce merely flickered and went out. Without a splash, Wildfire announced that they will be shifting their focus from social. But don’t think that you’re left out to dry, Social Annex can light a fire under...

Driving Conversions with Shares

Likes and follows are great, but they don’t always translate directly to sales. Likes and follows build authenticity and fandom, but in order to increase conversions and drive quality traffic, businesses must focus on shares. According to Nielsen, 84% of consumers...
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