Instagram Product Tags Enable In-App Shopping for Select Brands
by Prasad Dhamdhere | November 3, 2016 | eCommerce, Instagram, Social Commerce | 0 comments

For a whole week in May, Instagram's top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and Read more...

Facebook Marketing Updates: Product Tags and Messenger Stories
by Prasad Dhamdhere | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing | 0 comments

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 0 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

Sephora Launches Shoppable Snapchat Campaign
by Prasad Dhamdhere | June 7, 2016 | Social Commerce, Social Media, Social Media Marketing | 0 comments

Sephora just announced a shoppable Snapchat campaign, although their choice of the ephemeral medium has baffled many. While a massive portion of the population uses it, aesthetically, Snapchat isn’t even close to Instagram. It isn’t as shareable as Facebook, and tracking followers and other metrics is much more challenging than it is on Twitter. To make the matter worse, Snapchat does not allow Read more…

What happened to the Twitter Buy button?
by Prasad Dhamdhere | June 1, 2016 | Social Commerce, Social Media, Twitter | 0 comments

It’s not uncommon to see that even predictions and assumptions of mighty trendsetters or pioneers in the industry go astray. The latest casualty is the Twitter Buy button. The writing on the wall is: Twitter’s way towards becoming world’s biggest social marketplace was not as easy and as hurdle free as their leadership had hoped. The Twitter Buy button launched Read more…

Buyable Pins in 2016: An Update
by Eliza Fisher | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing | 1 comments

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…