3 Essentials for Modern Healthcare Marketing

Loyalty has never been the area of concern for medicine or overall healthcare industry- then be it drug manufacturers, suppliers, hospitals or doctors. And there is a reason for this neglect. Unlike other industries like fashion or hospitality, customers aren’t presented with tons and tons of options. Their list of options is curtailed by their insurance programs, geographic locations, or Read more...

Testing, Testing: A/B Testing For Referral Programs
by Prasad Dhamdhere | | Best Practices, Refer a Friend, Referral Marketing, Sharing and Referrals | 1 comments

Whether it’s a life or business, it rarely happens that you begin something, let’s say a program or application with a new approach, and it starts to work well from the moment it hits the point of implementation. You have to think about different options that might help your cause. Then you constantly observes it, compare it with other results, Read more...

The Must-Have Beginner’s Guide to Refer a Friend
by Prasad Dhamdhere | September 12, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

In the past, word of mouth was limited to person-to-person communication. But today, with the jaw-dropping mushrooming of countless digital and social media platforms, it’s quite possible for the conversations to quickly spread around the world and influence millions of people. Besides, the tried and tested methods of glossy advertising have failed to win over the trust of people, as they know Read more...

Loyalty and Referrals: A Winning Combination
by Prasad Dhamdhere | August 31, 2016 | Customer Engagement, Customer Loyalty, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more...

You Asked, We Answered: Referral Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

5 Refer a Friend Marketing Myths, Debunked
by Prasad Dhamdhere | July 8, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more...