Refer a Friend 2017 Trends and Best Practices
by Prasad Dhamdhere | December 22, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Referrals, described as the Holy Grail of advertising by none other than Mark Zuckerberg, have proven themselves to be a long-term success strategy. All business segments and verticals--from fashion to B2B--owe some of their success to referral programs. But looking at the volatile nature of marketing, refer a friend programs are not going to be used by marketers in the same old ways in 2017. Read more...

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...

Referral Marketing for Cosmetics: A Natural Look
by Prasad Dhamdhere | November 1, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more...

Referral Marketing for Fashion Companies: One Size Doesn’t Fit All
by Prasad Dhamdhere | October 25, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Referrals have always worked almost in all industries simply because unlike any marketing email from some unknown company, they come from someone who knows you. Naturally, there is no lack of authenticity about it…and that’s 84% of shoppers trust referrals. And referral marketing for fashion businesses makes perfect sense. When you see friends wearing an elegant jacket, or cool sunglasses, how Read more...

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...