How to Increase Your Refer a Friend Solution Revenue by Over 500%

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more...

How Referrals for Subscription Businesses Surge Acquisition
by Prasad Dhamdhere | February 28, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more...

Referral Marketing for Telecom Companies Adds a Personal Touch
by Prasad Dhamdhere | February 25, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp. Mobiles came into Read more...

Refer a Friend 2017 Trends and Best Practices
by Prasad Dhamdhere | December 22, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Referrals, described as the Holy Grail of advertising by none other than Mark Zuckerberg, have proven themselves to be a long-term success strategy. All business segments and verticals--from fashion to B2B--owe some of their success to referral programs. But looking at the volatile nature of marketing, refer a friend programs are not going to be used by marketers in the same old ways in 2017. Read more...

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...

Referral Marketing for Cosmetics: A Natural Look
by Prasad Dhamdhere | November 1, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 3 comments

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more...