Loyalty programs – an essential ingredient for e-commerce success
by Erin Duff | April 19, 2013 | ROI, Social Media Marketing | 2 comments

What is a customer loyalty program? For consumers, it’s a chance to get rewarded for making purchases and now, even taking certain actions like writing reviews, liking brands on Facebook and more. To an e-commerce site, it’s an opportunity to create a deeper relationship with customers. Here are the biggest benefits of a loyalty program for e-commerce sites: Create loyal Read more…

It’s more than just sharing
by Erin Duff | April 10, 2013 | ROI, Social Commerce, Social Media Marketing | 0 comments

When individuals think of Social Commerce the first thing that comes to mind is Social Sharing. “Yes, I have sharing widgets on my product pages. Facebook, Twitter, Pinterest, they all get some traction but how do I increase the engagement and see a true monetary value” This is the response that I get a lot of the time I speak Read more…

Social data and what to do with it
by Erin Duff | April 8, 2013 | ROI, Social Media Marketing | 3 comments

Social is still a relatively new space with a lot more room to grow and mature. Social has emerged to be a big driver of eCommerce success;however, there are still those who doubt its power. Either way, social can not be ignored. Today, the market is crowded with social tools and platforms. As a result, a mountain of social data Read more…

Measuring ROI a big Challenge For Marketers
by Erin Duff | September 18, 2012 | ROI, Social Commerce, Social Media Marketing | 0 comments

As the year winds down, studies and case studies are being brought out for marketing teams. One study that was just released was from Awareness that showed the top goal for social media teams with over 75 percent is for better engagement towards their users to help drive sales. A little over 40 percent of marketers don’t even know how Read more…