Social data and what to do with it
by Erin Duff | April 8, 2013 | ROI, Social Media Marketing | 2 comments

Social is still a relatively new space with a lot more room to grow and mature. Social has emerged to be a big driver of eCommerce success;however, there are still those who doubt its power. Either way, social can not be ignored. Today, the market is crowded with social tools and platforms. As a result, a mountain of social data Read more…

Measuring ROI a big Challenge For Marketers
by Erin Duff | September 18, 2012 | ROI, Social Commerce, Social Media Marketing | 0 comments

As the year winds down, studies and case studies are being brought out for marketing teams. One study that was just released was from Awareness that showed the top goal for social media teams with over 75 percent is for better engagement towards their users to help drive sales. A little over 40 percent of marketers don’t even know how Read more…

The New Meaning of ROI
by Erin Duff | | ROI, Social Media Marketing | 1 comments

ROI has a meaning in today’s market, it doesn’t only stand for return on investment for monetary tracking, but it also stands for return on impression. It has two principles that it goes by: a hard metric and a soft metric. These two values together are very powerful than just calculating marketing performance and this new ROI provides insight on Read more…