Social Annex introduces ROI Driven Visual Commerce suite
by Erin Duff | May 16, 2014 | Instagram, ROI, Social Commerce, Visual Commerce | 1 comments

Visual Commerce: Increase engagement and create a visual impact on site with Instagram for a unique online shopping experience driven by ROI focused analytics Social Annex continues to push the boundaries of social commerce with the introduction of an ROI-driven Visual Commerce suite. Instagram grew to over 150 million active users in less than three years, twice as fast as Read more…

Measuring Social ROI with Engagement, Data and Revenue
by Erin Duff | May 9, 2014 | ROI | 0 comments

Social media has proven itself as a valuable tool for eCommerce to increase acquisitions, conversions and retention. Return from Social can come in three forms: engagement ROI, data ROI and revenue ROI. Last month a specialty brand went live on Social Annex’s social commerce platform, driving over 20,000 contest entries in less than 30 days. They saw increases in their Read more…

Drive ROI with Social Media [Infographic]
by Erin Duff | July 19, 2013 | Infographic, ROI | 0 comments

Did you know that 90% of all purchases are subject to social influence? According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest. Building brand advocates through social engagement is essential to success when it comes to Read more…

How E-Commerce Marketers Can Improve Social Engagement [Infographic]
by Erin Duff | May 30, 2013 | Content Marketing, Infographic, ROI, Social Commerce, Social Media Marketing | 0 comments

The world of e-commerce becomes increasingly competitive every day, and there is more pressure than ever to disrupt, stand apart from the crowd, and stay at consumer top of mind.  As retail giants Amazon and Alibaba scale up and dominate on price points, shipping costs, and product availability, retaining core customers becomes even more essential.  Remaining economically relevant and connected Read more…