Referrals vs. Discounting: The Long-Term Value of Word of Mouth
by Prasad Dhamdhere | February 8, 2017 | Advocate Marketing, Refer a Friend, Referral Marketing, ROI | 0 comments

While certain marketing tactics will give you quick wins, they fail to give your business long-term value and growth. Extreme discounting often falls into this category, and it's become a pervasive trend. One way to incentivize shoppers to spend--as well as share your business with friends--is through a referral program. Let's take a look at referrals vs. discounting, and how Read more...

See Now Buy Now Trend: The Good & The Bad
by Giovana Zanellato | January 4, 2017 | Customer Engagement, eCommerce, ROI | 0 comments

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more...

Effective Use of Social Media for eCommerce: Instagram Edition

Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with current and potential customers in a visually compelling way. Pictures are worth a thousand words, and they are remarkably effective Read more…

Effective Use of Social Media for eCommerce: Pinterest Edition
by Erin Duff | February 19, 2015 | eCommerce, Pinterest, ROI, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 0 comments

To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can help retailers increase sales. In 2013, Pinterest had the greatest increase in American user base of any social networking site. Read more…

Effective Use of Social Media for eCommerce: Twitter Edition
by Erin Duff | February 11, 2015 | eCommerce, ROI, Social Media, Social Media Marketing, Twitter | 0 comments

Here is the second installment of the the “Effective Use of Social Media for eCommerce” series, Twitter Edition. We’ve created this series to highlight the key differences between Social Media platforms and offer tips specific to each platform. Twitter started out as the breaking news source of the Social Media world and people expect current content and rapid response. It Read more…