3 Perks of Peer Referrals
by Erin Duff | July 8, 2014 | Referral Marketing, Social Commerce | 1 comments

Paid advertising, pagerank, and peer referrals arguably have the largest impact on site and in store traffic. However, unlike other methods, traffic from peer referrals come with three attributes that make them more valuable than the rest. These act as an online word of mouth phenomenon, quickly driving high quality traffic on site.

The First Step to Brand Advocacy: Referral Marketing
by Erin Duff | March 27, 2014 | Referral Marketing | 2 comments

When brands approach us to increase their social reach and brand advocacy, the first social tool we suggest is a referral program. Refer a Friend is one of the easiest ways to get your shoppers to share your products with their friends, increasing your social reach, driving new traffic and helping your current traffic convert. Referral marketing programs are structured Read more…

Referral Marketing Best Practices: Tips for Retention, Acquisition and Conversions
by Erin Duff | February 18, 2014 | Referral Marketing | 2 comments

One primary goal of any eCommerce business is customer acquisition, but not everyone is utilizing all three channels available for new acquisition. Most companies utilize only two channels to drive traffic onsite, SEO and SEM, which only capture organic demand. The third, less utilized channel, is referral programs. Referral marketing does what SEO and SEM cannot do, it creates demand. Read more…