The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…

3 Perks of Peer Referrals
by Erin Duff | July 8, 2014 | Referral Marketing, Social Commerce | 1 comments

Paid advertising, pagerank, and peer referrals arguably have the largest impact on site and in store traffic. However, unlike other methods, traffic from peer referrals come with three attributes that make them more valuable than the rest. These act as an online word of mouth phenomenon, quickly driving high quality traffic on site.

The First Step to Brand Advocacy: Referral Marketing
by Erin Duff | March 27, 2014 | Referral Marketing | 2 comments

When brands approach us to increase their social reach and brand advocacy, the first social tool we suggest is a referral program. Refer a Friend is one of the easiest ways to get your shoppers to share your products with their friends, increasing your social reach, driving new traffic and helping your current traffic convert. Referral marketing programs are structured Read more…