The Must-Have Beginner’s Guide to Refer a Friend
by Prasad Dhamdhere | September 12, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

In the past, word of mouth was limited to person-to-person communication. But today, with the jaw-dropping mushrooming of countless digital and social media platforms, it’s quite possible for the conversations to quickly spread around the world and influence millions of people. Besides, the tried and tested methods of glossy advertising have failed to win over the trust of people, as they know Read more...

Loyalty and Referrals: A Winning Combination
by Prasad Dhamdhere | August 31, 2016 | Customer Engagement, Customer Loyalty, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more...

You Asked, We Answered: Referral Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

5 Refer a Friend Marketing Myths, Debunked
by Prasad Dhamdhere | July 8, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more...

38 Referral Marketing Statistics that Will Make You Want to Start a RAF Program Tomorrow
by Giovana Zanellato | March 3, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 15 comments

If you’re not yet leveraging the power of word of mouth marketing, here are some referral marketing statistics that will change your mind and make you want to implement a Refer a Friend program tomorrow. “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn Referral marketing is a bigger deal than some companies Read more...

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press
by Eliza Fisher | January 28, 2016 | Customer Engagement, Customer Loyalty, Ratings and Reviews, Refer a Friend, Referral Marketing, Startups | 15 comments

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...