The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...

Referral Marketing for Cosmetics: A Natural Look
by Prasad Dhamdhere | November 1, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more...

Referral Marketing for Fashion Companies: One Size Doesn’t Fit All
by Prasad Dhamdhere | October 25, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Referrals have always worked almost in all industries simply because unlike any marketing email from some unknown company, they come from someone who knows you. Naturally, there is no lack of authenticity about it…and that’s 84% of shoppers trust referrals. And referral marketing for fashion businesses makes perfect sense. When you see friends wearing an elegant jacket, or cool sunglasses, how Read more...

7 Crucial Referral Fraud Prevention Tips
by Eliza Fisher | October 7, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Digital fraud is a growing concern for all types of businesses and consumers, and marketers are no exception. If you're working on any kind of program that rewards users for participating, you should keep reading. If you're rewarding your customer base for doing things like connecting on social, writing reviews, referring friends, sharing photos, and so on, then you should Read more...

Everything You Need to Know About Omni-Channel Referrals
by Giovana Zanellato | September 19, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear that omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a brick and mortar store. Read more...