How to Increase Your Refer a Friend Solution Revenue by Over 500%

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more...

How Referrals for Subscription Businesses Surge Acquisition
by Prasad Dhamdhere | February 28, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more...

Referral Marketing for Telecom Companies Adds a Personal Touch
by Prasad Dhamdhere | February 25, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp. Mobiles came into Read more...

Referrals vs. Discounting: The Long-Term Value of Word of Mouth
by Prasad Dhamdhere | February 8, 2017 | Advocate Marketing, Refer a Friend, Referral Marketing, ROI | 0 comments

While certain marketing tactics will give you quick wins, they fail to give your business long-term value and growth. Extreme discounting often falls into this category, and it's become a pervasive trend. One way to incentivize shoppers to spend--as well as share your business with friends--is through a referral program. Let's take a look at referrals vs. discounting, and how Read more...

Refer a Friend 2017 Trends and Best Practices
by Prasad Dhamdhere | December 22, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Referrals, described as the Holy Grail of advertising by none other than Mark Zuckerberg, have proven themselves to be a long-term success strategy. All business segments and verticals--from fashion to B2B--owe some of their success to referral programs. But looking at the volatile nature of marketing, refer a friend programs are not going to be used by marketers in the same old ways in 2017. Read more...

Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...