Home Decor and Furniture Marketing Essentials: Product Reviews
by Prasad Dhamdhere | September 13, 2016 | Ratings and Reviews, User Generated Content | 0 comments

For most of the people, it’s not always possible to own a house which completely reflects their own desires and hopes. Then furniture and other home décor items remain the sole channel through which they can decorate their homes that to go closer to their inner wishes. That’s why buying furniture always has a lining of sentimentality. This, combined with Read more...

The Comprehensive Beginner’s Guide to Product Reviews
by Prasad Dhamdhere | September 8, 2016 | Ratings and Reviews, User Generated Content | 0 comments

Even though change is one of the only constant things in business, some things remain the same. Our habit of discussing with our neighbors, friends or relatives before buying anything is one such unchanged thing. It’s a human tendency to have absolute surety when you are spending your hard earned money. But due to the unprecedented growth of the internet Read more...

The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 1 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...

The Multifaceted Impact of UGC

In simple terms, user-generated content (UGC) is content that is created by your customers. It can come in multiple forms- feedback on Facebook or Twitter, ratings and reviews on your site, images or videos shared on Instagram or Pinterest, product questions and answers, and much more. In short, it's social content that's trusted 12 times more than content from brands. Now let's Read more...

The Essentials of Over the Counter (OTC) Marketing
by Prasad Dhamdhere | August 29, 2016 | Content Marketing, eCommerce, Ratings and Reviews | 0 comments

There is a classic paradox in over-the-counter (OTC) medications marketing. On one side, the OTC market is becoming visibly crowded due to continuous entries of new players that are leaving customers with more than enough choices. And on the other side, according to EdelmanBerland, 40% of patients said they don’t have enough tools to help them develop a minor ailment treatment Read more...

Ratings and Reviews FAQs: How Do I Get More Reviews?
by Eliza Fisher | August 25, 2016 | Best Practices, Ratings and Reviews, User Generated Content | 0 comments

User generated content (UGC) like Ratings and Reviews can increase your site's revenue by up to 18% by providing helpful information from customers' perspectives. This will only happen, though, if customers actually contribute reviews! There are three main ways to get more reviews for your e-commerce site: email solicitation, syndication, and incentivization. Email solicitation is indispensable for gathering reviews. Customers rarely Read more...