How to Increase User Generated Content Submissions with Psychology
by Prasad Dhamdhere | February 8, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

It's clear there's been a surge in the use of user generated content, or UGC, by marketers--according to SEMRush, 86% of businesses use it in their marketing efforts! While most of us know that solutions like visual commerce, ratings and reviews, and questions and answers increase visibility and conversions by adding authentic customer voices to brand content, it's not always Read more...

UGC for Electronics Manufacturers: A Vital Brand Voice
by Eliza Fisher | January 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more...

Cheer Up! The Benefits of Negative Reviews
by Prasad Dhamdhere | January 19, 2017 | Ratings and Reviews, User Generated Content | 0 comments

Negative reviews are expected side effects of the product review platforms that so many online and omni-channel companies have. But the preconditioned minds of business people have been looking at a negative review just like one looks at a death sentence. Of course, negative reviews are disappointing and they set up a fear that this bad publicity may drive off the sale. After Read more...

Increasing Visibility with Product Reviews For Manufacturers
by Prasad Dhamdhere | January 13, 2017 | Ratings and Reviews, User Generated Content | 0 comments

When Jonney Shih, the chairman of Asus, put forward his idea of selling laptops under the company's own name instead of through its contracted partners, not many gave him much chance. Practically speaking, the detractors of his vision were not outright wrong. Compared to household names like Dell, HP, and Apple, the idea of getting consumers used to Asus seemed daunting. Read more...

UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 9 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...