UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 10 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...

3 Pivotal UGC Trends for 2017
by Eliza Fisher | December 6, 2016 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more...

User Generated Content for Consumer Manufacturing: A Must-Have
by Prasad Dhamdhere | November 22, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more...

Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...

UGC and Cosmetics: A Vital Partnership
by Prasad Dhamdhere | November 19, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

User Generated Content, as the name suggests, is the content created by users in the form of ratings and reviews, questions and answers, and images while using your products or services. As this content is created by customers themselves and not by brands or ad agencies, it's considered to be 12 times more trustworthy in the eyes of everyday shoppers. The level of Read more...

Survey: 60% of UK Buyers Rely on Fashion E-Commerce Reviews
by Prasad Dhamdhere | November 8, 2016 | eCommerce, Ratings and Reviews, User Generated Content | 0 comments

The dynamics of e-commerce are incomplete without user generated content (UGC). Ratings and reviews  is one of the older forms of UGC and thus the most indispensable. They boost conversion and are also a great way to enhance customer interaction and loyalty as well. This is particularly true for fashion e-commerce reviews. A recent survey conducted by Populus found that 60% of UK internet users say their Read more...