UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...

User Generated Content for Consumer Manufacturing: A Must-Have
by Prasad Dhamdhere | November 22, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more...

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...

Four Automotive Marketing Must-Haves
by Prasad Dhamdhere | September 22, 2016 | Customer Engagement, Customer Loyalty, Questions and Answers, Ratings and Reviews | 0 comments

Until now, the automotive marketing pros as a whole, including manufacturers, dealers, and suppliers of various automotive parts have relied heavily on customer satisfaction, and rightfully so. Because sustenance of any business without satisfied customers is as impossible as the sustenance of a person without food. But customers’ expectations from business organizations have changed and heightened. Thus, even your satisfied Read more...

The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 3 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...