6 Critical Pros and Cons Of User Generated Content
by Prasad Dhamdhere | March 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content | 1 comments

As of March 2016, an estimated 298 million people are actively using mobile adblocking browsers. Click through rates for marketing emails are reaching new lows. This glaringly shows customers’ emotional as well as intellectual delinking with the communication that they receive from companies. Ads and regular marketing messages are often non-participative and monotonous, so customers' lack of engagement makes sense. But Read more...

Sporting Goods User Generated Content Lets Fans Speak for Themselves
by Prasad Dhamdhere | March 21, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

As I have discussed in this blog, most sports brands and sporting goods manufacturers have to figure out a way to fight the various hurdles of stiff competition, reduced margins, and high production costs for certain types of goods. There's considerable erosion into the budget done by marketing activities, other ways of reaching out to the masses, and in building Read more...

How to Increase User Generated Content Submissions with Psychology
by Prasad Dhamdhere | February 8, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

It's clear there's been a surge in the use of user generated content, or UGC, by marketers--according to SEMRush, 86% of businesses use it in their marketing efforts! While most of us know that solutions like visual commerce, ratings and reviews, and questions and answers increase visibility and conversions by adding authentic customer voices to brand content, it's not always Read more...

UGC for Electronics Manufacturers: A Vital Brand Voice
by Eliza Fisher | January 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more...

UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 9 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...

User Generated Content for Consumer Manufacturing: A Must-Have
by Prasad Dhamdhere | November 22, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more...