A Family Affair: Multi-Brand Loyalty and Advocate Marketing
by Eliza Fisher | December 8, 2016 | Advocate Marketing, Customer Loyalty, Omni-Channel | 3 comments

Of course, it’s commonplace for one corporation to own multiple brands that fit into a similar product space. Take the Gap, Old Navy, and Banana Republic, for example, or KFC, Taco Bell, and Pizza Hut. Yet, how often do marketers get a unified view of the actions that shoppers are taking across their multiple brand properties, whether they’re on their site, in their Read more...

Sainsbury’s: Dominating the Retail Industry in the UK
by Giovana Zanellato | November 29, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more...

Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 1 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

The True Definition of Omnichannel
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Omni-Channel | 0 comments

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more...

Topshop’s Success: A Collaborative Journey
by Prasad Dhamdhere | November 7, 2016 | eCommerce, Omni-Channel | 0 comments

The journey of Topshop, a British multinational fashion retailer, from a humble beginning as an extension of the department store Peter Robinson in the 1960s to the current valuation of more than £2 billion with 500 shops worldwide is absolutely fascinating. It was really beyond anybody’s thought that one high street fashion retailer will cast such an everlasting and all-encompassing spell on fashionistas all Read more...