Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 1 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

The True Definition of Omnichannel
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Omni-Channel | 0 comments

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more...

Topshop’s Success: A Collaborative Journey
by Prasad Dhamdhere | November 7, 2016 | eCommerce, Omni-Channel | 0 comments

The journey of Topshop, a British multinational fashion retailer, from a humble beginning as an extension of the department store Peter Robinson in the 1960s to the current valuation of more than £2 billion with 500 shops worldwide is absolutely fascinating. It was really beyond anybody’s thought that one high street fashion retailer will cast such an everlasting and all-encompassing spell on fashionistas all Read more...

CPG Loyalty: Key Challenges and Solutions
by Prasad Dhamdhere | November 4, 2016 | Customer Engagement, Customer Loyalty, Omni-Channel | 0 comments

The consumer packaged goods (CPG) industry is huge. In the United Sates alone this year’s CPG sales have already amounted to about 769.7 billion U.S. dollars.  To build any loyalty program or CRM setup, it’s necessary to capture and store consumer purchase data, designing a value proposition and maintain a dialogue with your customers. No doubt, it poses a challenge Read more...

Two Years After Apple Pay, The Woes of Mobile Payment Use
by Prasad Dhamdhere | October 24, 2016 | Customer Engagement, Omni-Channel | 0 comments

Considering the ultra-ubiquitous nature of mobile phones and the ease that mobile payments bring, it was a wise decision by tech giants like Apple, Samsung, and Google to launch Apple Pay, Samsung Pay, and Android Pay, respectively. But now that we're two years out from the launch of Apple Pay, what do marketers have to show for it? Many reports Read more...