Store Differentiation 2017: 4 Ways to Become a Destination
by Prasad Dhamdhere | January 14, 2017 | Customer Engagement, Omni-Channel | 0 comments

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

Potential Problems for Amazon Go, and Other Sellers Skipping Lines
by Prasad Dhamdhere | December 12, 2016 | Omni-Channel | 1 comments

Retailers all across the globe have been grappling with the issue of improving the customer experience in the fullest sense of the term. A serpentine line leading up to the register, especially during the holiday season, can be a deterrent to great customer experience. Merchants have known about this problem for a while now. While it's commonplace for grocery Read more...

Unity in 2017: Multi-Brand Loyalty and Advocate Marketing
by Eliza Fisher | December 8, 2016 | Advocate Marketing, Customer Loyalty, Omni-Channel | 0 comments

Of course, it’s commonplace for one corporation to own multiple brands that fit into a similar product space. Take the Gap, Old Navy, and Banana Republic, for example, or KFC, Taco Bell, and Pizza Hut. Yet, how often do marketers get a unified view of the actions that shoppers are taking across their multiple brand properties, whether they’re on their site, in their Read more...

Sainsbury’s: Dominating the Retail Industry in the UK
by Giovana Zanellato | November 29, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more...

Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...