Loyalty and Referrals: A Winning Combination
by Prasad Dhamdhere | August 31, 2016 | Customer Engagement, Customer Loyalty, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more...

Your Cheat Sheet to Holiday Customer Loyalty
by Eliza Fisher | August 30, 2016 | Customer Loyalty, eCommerce | 1 comments

Earning shoppers' loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% Read more...

Home Improvement Customer Loyalty: A Vital Tool
by Prasad Dhamdhere | | Customer Loyalty, eCommerce | 0 comments

Home improvement customer loyalty programs generally aren't as famous as, say, frequent flier programs, but they're integral to their industry nonetheless. While not all hardware and garden stores have them, loyalty programs have a huge effect on the length of the buying cycle and brand perception. Let's take a closer look... Shortening the Buying Cycle The buying cycle in the case of Read more...

Retention or Acquisition? UK Etailers Choose the Former
by Prasad Dhamdhere | August 29, 2016 | Customer Loyalty, eCommerce | 0 comments

Should I focus on retention or acquisition? No marketer or business head has been able to stay away from this dicey question. But it looks like etailers in the UK have decisively chosen a direction, since customer retention for their businesses is climbing. According to IMRG and Capgemini, during the period May to July 2016, the active customer retention rate reached a record Read more...

Your Top Loyalty Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Customer Loyalty | 0 comments

Any marketer who has spent enough time in the real world of business will tell you how difficult it is to retain customers and how important it is to retain them. After all, 82% of companies agree that retention is cheaper to execute than acquisition. Over the period of a time, loyalty programs have been instrumental in retaining customers without Read more...

Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 1 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...