The Most Valuable Types of Loyal Customers
by Prasad Dhamdhere | August 5, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more...

Watch Out for These 9 Common Loyalty Mistakes!
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more...

Moving the Mobile Wallet Beyond Payments
by Prasad Dhamdhere | July 28, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more...

59% of Brits Want Loyalty Schemes to Reward Engagement
by Eliza Fisher | July 25, 2016 | Customer Engagement, Customer Loyalty | 0 comments

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more...

Holiday Loyalty Program Marketing: 12 Ideas for 2016
by Eliza Fisher | July 12, 2016 | Customer Engagement, Customer Loyalty | 0 comments

It’s hot outside, but everyone in e-tail & social commerce knows that now is the time to start planning for the holiday shopping season. You’re probably also well-aware that it’s much more cost-effective to retain existing customers than it is to acquire new ones. That’s why you need to use your customer loyalty program to both nurture repeat shoppers and Read more...

What the Chipotle Loyalty Program is Missing
by Prasad Dhamdhere | July 5, 2016 | Customer Loyalty | 0 comments

Last Friday, beleaguered fast food chain Chipotle launched its first loyalty program, a three-month promotion called Chiptopia Summer Rewards. Food safety problems during the end of 2015 and beginning of this year caused a huge drop in revenue for the popular company, and now it’s stepping up its efforts to win back customers. However, we’re a little doubtful that a Read more...