Loyalty for Luxury Shoppers: A Game of Perks
by Prasad Dhamdhere | October 25, 2016 | Customer Loyalty | 0 comments

The very concept of luxury carries the undercurrent of being rare. It’s something that is not like anything other and thus it’s an odd man out…a distinctively different that the rest of the others. That’s precisely why the luxury brand has to uphold that image. And this key point was the main reason that gave rise to the conception that customer Read more...

Footwear Marketing Update: Zappos and Aldo Enhance Loyalty, CX
by Prasad Dhamdhere | October 13, 2016 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel | 0 comments

The shoe industry, in fact, the fashion industry as a whole, is revamping itself to be as close to the needs and requirements of customers as possible. Two of the biggest players in the shoe game are making big changes. Let's take a look at these developments in footwear marketing. Zappos Launched Its First-Ever Loyalty Program  Zappos, an online shoe and clothing Read more...

6 Vital Holiday Retail Drivers for 2016
by Prasad Dhamdhere | October 11, 2016 | Customer Loyalty, eCommerce, Omni-Channel, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more...

Chipotle’s Loyalty Woes: An Update
by Prasad Dhamdhere | September 27, 2016 | Customer Loyalty | 5 comments

For Chipotle, this summer is set to end on a sore and somber note. Its much hyped and talked about loyalty program, Chiptopia Rewards, has miserably failed. It’s not at all surprising to us. In fact, we pointed a finger to its possible failure almost 2 months ago when the program debuted.  Chipotle recently reported a 30% sales decline, with Read more...

Four Automotive Marketing Must-Haves
by Prasad Dhamdhere | September 22, 2016 | Customer Engagement, Customer Loyalty, Questions and Answers, Ratings and Reviews | 0 comments

Until now, the automotive marketing pros as a whole, including manufacturers, dealers, and suppliers of various automotive parts have relied heavily on customer satisfaction, and rightfully so. Because sustenance of any business without satisfied customers is as impossible as the sustenance of a person without food. But customers’ expectations from business organizations have changed and heightened. Thus, even your satisfied Read more...