Retention or Acquisition? UK Etailers Choose the Former
by Prasad Dhamdhere | August 29, 2016 | Customer Loyalty, eCommerce | 0 comments

Should I focus on retention or acquisition? No marketer or business head has been able to stay away from this dicey question. But it looks like etailers in the UK have decisively chosen a direction, since customer retention for their businesses is climbing. According to IMRG and Capgemini, during the period May to July 2016, the active customer retention rate reached a record Read more...

Your Top Loyalty Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Customer Loyalty | 0 comments

Any marketer who has spent enough time in the real world of business will tell you how difficult it is to retain customers and how important it is to retain them. After all, 82% of companies agree that retention is cheaper to execute than acquisition. Over the period of a time, loyalty programs have been instrumental in retaining customers without Read more...

Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 1 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...

The Impact of Loyalty Programs is Even Bigger than You Think
by Prasad Dhamdhere | August 12, 2016 | Customer Loyalty, eCommerce | 0 comments

As per the 2015 Colloquy Loyalty Census, U.S. consumers hold 3.3 billion memberships in customer loyalty marketing programs. This is a 26% increase over the number of memberships reported in their last study in 2013. It’s glaring proof of the fact that customers do like to be a part of a well-designed and finely executed loyalty programs. It also explains Read more...

The Most Valuable Types of Loyal Customers
by Prasad Dhamdhere | August 5, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more...

Watch Out for These 9 Common Loyalty Mistakes!
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more...