Connect Directly with Customer Loyalty for Consumer Manufacturing
by Eliza Fisher | December 20, 2016 | Best Practices, Customer Loyalty | 0 comments

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more...

Year-End Countdown: The Best Loyalty Programs 2016
by Giovana Zanellato | December 16, 2016 | Customer Engagement, Customer Loyalty, eCommerce | 0 comments

As the end of the year approaches, people can’t help but reflect on the year that has just gone by and think about the upcoming new year filled with possibilities. That’s especially true for marketers. At the end of every year they can see what progress they have made, on which metrics they have thrived, where they have failed, and Read more...

A Family Affair: Multi-Brand Loyalty and Advocate Marketing
by Eliza Fisher | December 8, 2016 | Advocate Marketing, Customer Loyalty, Omni-Channel | 0 comments

Of course, it’s commonplace for one corporation to own multiple brands that fit into a similar product space. Take the Gap, Old Navy, and Banana Republic, for example, or KFC, Taco Bell, and Pizza Hut. Yet, how often do marketers get a unified view of the actions that shoppers are taking across their multiple brand properties, whether they’re on their site, in their Read more...

Telecom Loyalty, The Right Way
by Eliza Fisher | November 29, 2016 | Customer Loyalty | 0 comments

In our previous post about telecommunications loyalty, we dissected the need for actionable, unified data, and a mindset in which loyalty is a preventative treatment. After understanding why telecom loyalty programs are so beneficial in reducing churn (by 12% in 10 months from what we've seen!) and better marketing to both current and potential customers, it now makes sense to Read more...

A New View of Telecommunications Loyalty
by Prasad Dhamdhere | | Customer Loyalty | 0 comments

The telecommunications industry occupies a unique space in that it's less competitive, but customers report being more dissatisfied. Churn rates for telecom companies are high, averaging between 10 and 67% annually. The widespread grimace of this problem can be understood from the fact that roughly 75% of the 17 to 20 million subscribers signing up with a new wireless carrier Read more...

B2B Loyalty Statistics: Take Advantage of an Overlooked Opportunity
by Eliza Fisher | November 23, 2016 | Customer Loyalty | 0 comments

B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That's why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape. B2B Loyalty Statistics: The Value of Read more...