The Receipt Data Aggregator: A New Data & Loyalty Opportunity for Brands
by Eliza Fisher | February 22, 2017 | Customer Engagement, Customer Loyalty | 5 comments

It's clear that the rapid pace of changes in tech has opened up new worlds for sellers. A few decades ago, e-commerce was unthinkable, while a few years ago it seemed crazy to shop from our phones, and now we can make purchases online just by speaking to robots. Thanks to a combination of tech innovations like these merchants of all Read more...

Fight Attrition With Subscription Box Loyalty Programs
by Prasad Dhamdhere | | Customer Loyalty, eCommerce | 0 comments

Even though Amazon deserves a pat on back for giving rebirth to the way people used to shop, there are sentimentalists who believe that it took some of the pleasure of discovery out of the shopping picture. Subscription boxes and services came as an antidote to that sentimentali feeling due to their inherently personal and surprising nature. That's the reason Read more...

Direct Sales Loyalty Programs Transform Retention
by Prasad Dhamdhere | February 21, 2017 | Customer Loyalty | 0 comments

The direct sales industry has changed a lot since its inception in 1886 when the California Perfume Corporation started out. It has become more streamlined and organized than its previous incarnation. But like every industry, this one has had to deal with problems of retention. Direct sales loyalty, though, is of a different nature due to its distributional structure. Let's take Read more...

Internationalized Loyalty + Advocate Marketing for Global Shoppers
by Eliza Fisher | February 11, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

The world is growing smaller, and online and omni-channel sellers need to keep up. Forrester predicts that global cross-border B2C e-commerce will more than double over the next five years. All merchants of a certain size rely on international shipping and different language- or country-specific sites, but sometimes their marketing programs don’t maintain pace. Between different languages, limited budgets, Read more...

Combining Loyalty and Advocacy: The Philosophy and the ROI
by Prasad Dhamdhere | February 1, 2017 | Advocate Marketing, Customer Loyalty | 1 comments

How can you keep customers happy and increase customer lifetime value? This is the question on the minds of all marketers. Gartner tried to answer it by saying that if you manage the customer experience well and meet or exceed expectations, you’ll increase customer satisfaction, loyalty and advocacy. It’s not all surprising that Gartner’s answer starts with satisfaction, moves on to Read more...