Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...

Samsung Rewards: Embattled Samsung Finally Gets It Right
by Eliza Fisher | November 16, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more...

Purchase Motivators & Loyalty: Understanding Customer Behavior
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more...

The Beauty of Devotion: Cosmetics Loyalty Programs
by Prasad Dhamdhere | November 14, 2016 | Customer Loyalty | 0 comments

The mammoth $500+ billion per year cosmetics industry has been growing at an intense pace over the past few years, and is in danger of over-saturation. While product quality is crucial for success, no one can deny the importance of marketing as well. Due to the nature of makeup and skin care products, the need for differentiation, and the necessity Read more...

B2B Loyalty Programs: Give Clients That Extra Incentive
by Eliza Fisher | November 8, 2016 | Customer Loyalty | 0 comments

Business to business (B2B) companies are highly dependent on loyalty, perhaps even more so than your standard business to consumer firm. Because so many B2B purchases have lengthy purchase cycles that require significant sales effort, if customer loyalty were to fall by the wayside, tons of these companies would become completely unprofitable. That's why B2B loyalty programs are quite often Read more...

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...