Fight Attrition With Subscription Box Loyalty Programs
by Prasad Dhamdhere | February 22, 2017 | Customer Loyalty, eCommerce | 1 comments

Even though Amazon deserves a pat on back for giving rebirth to the way people used to shop, there are sentimentalists who believe that it took some of the pleasure of discovery out of the shopping picture. Subscription boxes and services came as an antidote to that sentimentali feeling due to their inherently personal and surprising nature. That's the reason Read more...

Direct Sales Loyalty Programs Transform Retention
by Prasad Dhamdhere | February 21, 2017 | Customer Loyalty | 0 comments

The direct sales industry has changed a lot since its inception in 1886 when the California Perfume Corporation started out. It has become more streamlined and organized than its previous incarnation. But like every industry, this one has had to deal with problems of retention. Direct sales loyalty, though, is of a different nature due to its distributional structure. Let's take Read more...

Internationalized Loyalty + Advocate Marketing for Global Shoppers
by Eliza Fisher | February 11, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

The world is growing smaller, and online and omni-channel sellers need to keep up. Forrester predicts that global cross-border B2C e-commerce will more than double over the next five years. All merchants of a certain size rely on international shipping and different language- or country-specific sites, but sometimes their marketing programs don’t maintain pace. Between different languages, limited budgets, Read more...

Combining Loyalty and Advocacy: The Philosophy and the ROI
by Prasad Dhamdhere | February 1, 2017 | Advocate Marketing, Customer Loyalty | 12 comments

How can you keep customers happy and increase customer lifetime value? This is the question on the minds of all marketers. Gartner tried to answer it by saying that if you manage the customer experience well and meet or exceed expectations, you’ll increase customer satisfaction, loyalty and advocacy. It’s not all surprising that Gartner’s answer starts with satisfaction, moves on to Read more...

Loyalty for Sporting Goods Brands is an Easy Win
by Prasad Dhamdhere | January 30, 2017 | Customer Loyalty | 0 comments

As The Wall Street Journal notes, amidst the negativity created by the Sports Authority and Sports Chalet filing for bankruptcy, many sporting goods companies are on the verge of loosing their steam.  One of the main reasons cited by a survey from the Sports & Fitness Association suggests that there is no decline in the people’s participation in sports, but Read more...