4 Ways Of Building Brand Loyalty Through Amazon
by Prasad Dhamdhere | March 28, 2017 | Customer Loyalty | 4 comments

With almost 310 million active customers, Amazon has become unavoidable for online sellers. However, brands have used it as a sales channel and not as a loyalty building tool. That's understandable: with over two million third-party sellers competing for attention on the site, creating a lasting and impressive brand impression on the minds of customers is as hard as imagining Read more...

The 10 Most Important Pros and Cons of Loyalty Programs
by Prasad Dhamdhere | March 23, 2017 | Customer Loyalty | 0 comments

Loyalty programs came into existence when companies realized that the competitive advantage that they once experienced due to product differentiation no longer holds good due to a proliferation of similar looking and “me too” products. In such an environment, having loyal customers became more important and more difficult. So much so that Frederick Reichheld from Bain & Company went on Read more...

Loyalty Points Liability Management: Balancing Finance and Freebies
by Prasad Dhamdhere | March 21, 2017 | Customer Loyalty | 0 comments

Loyalty programs gave birth to a new currency--points. At this point, points-based programs have been around for a while, and they've always been treated as liabilities, since they constitute a promise for future service. However, many companies never thought too much of it until Delta Airlines announced that at the end of 2015, its loyalty points liability amounted to roughly Read more...

Boosting B2B Sales with Customer Loyalty + Advocate Marketing Software
by Prasad Dhamdhere | March 10, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

In recent times, loyalty programs have gained more ground in the B2B segment, but same can’t be said about advocate marketing software. Reasons for this disparity are apparent. More than a transaction, customer loyalty has always been a sentiment, regardless of the business type or segment. But advocacy, which isn't just restricted to sharing and referrals, but also includes other solutions, Read more...

Off-Price Apparel Loyalty Programs Aid Retention Amid Competition
by Prasad Dhamdhere | March 2, 2017 | Customer Loyalty | 0 comments

A buyer’s urge to have an item at the lowest possible price is as old as civilization. That’s why outlet-rich Las Vegas and many other cities in the USA are seeing people thronging at the off-price retail outlets. As saving has been valued equally by many, we are seeing a higher percentage of affluent consumers in that crowd. According to Read more...

Bolstering Retention with Private Label Credit Cards in Loyalty Programs
by Eliza Fisher | February 24, 2017 | Customer Engagement, Customer Loyalty | 0 comments

A major focus of marketers has rapidly shifted from pro-customer to pro-customer choice. That's the reason why businesses opened their doors for all forms of payment modes along with becoming device-agnostic. Private label credit cards (PLCC), store-branded credit cards issued by a bank or commercial finance company, were an attempt to remold business by adopting that much needed pro-customer choice model as Read more...