5 Ways Social Commerce Improves The Customer Experience

For a brand, providing your shoppers a memorable customer experience is crucial to keep them coming back and attracting new shoppers. There are many ways give them a great experience with your brand, however, with social media being an incredibly powerful communication tool, integrating social commerce into your marketing strategies is the most unique and personable way to connect with Read more…

Implement Discounting Without Sacrificing Your Brand
by Caroline Crawford | May 13, 2015 | Contests, Customer Loyalty, eCommerce, Refer a Friend, Sharing and Referrals, Social Commerce, Social Media | 0 comments

Discounting can be a valuable tactic to increase sales, however, some brands are worried about implementing discounts for fear that it may erode value and create perception of poor quality. When used strategically, discounting can increase sales and loyalty without causing negative brand perceptions. There are a number of ways to implement a smart discounting strategy while maintaining brand perception Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

Live Streaming Video Apps – Could They Help You Build Brand Authenticity?
by Erin Duff | March 28, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Twitter, Visual Commerce | 2 comments

On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream video of your life from your smartphone to anyone in the world. Like Meerkat it connects directly to your Twitter Read more…

Social Commerce: The Proverbial Foot Traffic
by Akbar Jaffer | March 5, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Social Media, Uncategorized | 0 comments

In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine and paid advertisement. Today, as the organic and paid searches become saturated, how do retailers attract new customers? Where is Read more…