Omnichannel Loyalty: 4 Ways to Make Your Customers Thankful
by Eliza Fisher | November 23, 2015 | Best Practices, Customer Engagement, Customer Loyalty | 0 comments

With Thanksgiving just around the corner, it’s common to reflect on the people, relationships, and circumstances for which we’re most thankful. We’d be remiss if we didn’t express our gratitude for one of the most vital components of our business lives–our customers. One way that ecommerce sites and brick and mortar shops can ensure that they’ll be thankful for their Read more…

Gamified Learning: Teach Your Customers New Skills
by Carolyn Pace | November 14, 2015 | Best Practices, Customer Loyalty | 0 comments

In our world of ever evolving technology, we are constantly having to learn new tasks. Just like how we are always improving brand products or services, we are adopting new capabilities. Gamification, one of our capabilities, is an excellent tool for educating and motivating people. A survey by TalentLMS found that 79% of participants (students and corporate learners) believed they Read more…

Loyal Customers or Advocates?
by Carolyn Pace | September 2, 2015 | Advocate Marketing, Customer Loyalty, Social Commerce | 0 comments

Too often today the two terms “loyalists” and “advocates” are used interchangeably when referring to valuable customers. In fact they could not be any more different from each other, but there is a spectrum to where customers fall between loyalists and advocates that needs to be understood. Today, customers have many choices and are distracted by messages, promotions, and opportunities to save and drive greater value from their purchases. A brand like Nike hopes that their customers buy all their tennis shoes from Nike but the reality is that a single customer may have Nike, Adidas, and Puma in their closet.

Is Conversion Rate an Antiquated Metric in eCommerce?
by Akbar Jaffer | August 19, 2015 | Customer Engagement, Customer Loyalty, Social Commerce | 0 comments

Today’s retailers, eTailers, or eCommerce companies are heavily focused on acquiring new customers. Those who are forward thinking have already shifted some of their attention to Retention (think Loyalty), but there is still not enough attention been paid to use of conversion (think high impulse shopping items around the checkout lanes). Within an organization each person will give you a different definition of what is/are conversions(s) for their business. Instead of trying to converge everyone to agree on one definition, we should recognize its different nuances within the buying process.

Retailers Take Note: Lyft and Starbucks are Mixing Up the Customer Loyalty World
by Erin Duff | July 24, 2015 | Customer Loyalty | 1 comments

Lyft and Starbucks are mixing up the customer loyalty world with a new partnership that combines the businesses under the Starbucks customer loyalty program. With the new contract, Starbucks loyalty members will receive points for each Lyft ride they take and Lyft drivers will automatically receive Gold Member status in the program. Other features in the works include a functionality giving Read more…