Uber’s Marketing Strategy in 7 Steps, Without the Bad Press
by Eliza Fisher | January 28, 2016 | Customer Engagement, Customer Loyalty, Ratings and Reviews, Refer a Friend, Referral Marketing, Startups | 13 comments

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...

Three Keys to Amazon’s Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how to scale as rapidly as Read more…

Our Top 11 Brand Advocacy and Loyalty Articles from 2015

With 2016 merely days away, it seems appropriate to indulge in a look back at what we’ve learned and shared this year. We’ve picked 11 of our most helpful and interesting posts about ecommerce, brand advocacy, digital marketing, loyalty, and social commerce for you to enjoy… 1. “Why US Brands Should Follow China as a Social Commerce Example,” from January 13: Read more…

The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…

Fashion! Turn to the Left: eCommerce Enhancements for Apparel
by Eliza Fisher | December 16, 2015 | Customer Loyalty, eCommerce, Ratings and Reviews, Sharing and Referrals, Visual Commerce | 1 comments

What is fashion? We aren’t about to indulge in pages of philosophizing or link to the David Bowie song, so for our purposes we’ll say it’s… Visual Seasonal Dependent on fit and context Highly socially influenced While there’s so much more we could add to this list, these four simple descriptions will take us a long way towards developing an Read more…