Loyal Customers or Advocates?
by Carolyn Pace | September 2, 2015 | Advocate Marketing, Customer Loyalty, Social Commerce | 0 comments

Too often today the two terms “loyalists” and “advocates” are used interchangeably when referring to valuable customers. In fact they could not be any more different from each other, but there is a spectrum to where customers fall between loyalists and advocates that needs to be understood. Today, customers have many choices and are distracted by messages, promotions, and opportunities to save and drive greater value from their purchases. A brand like Nike hopes that their customers buy all their tennis shoes from Nike but the reality is that a single customer may have Nike, Adidas, and Puma in their closet.

Is Conversion Rate an Antiquated Metric in eCommerce?
by Akbar Jaffer | August 19, 2015 | Customer Engagement, Customer Loyalty, Social Commerce | 0 comments

Today’s retailers, eTailers, or eCommerce companies are heavily focused on acquiring new customers. Those who are forward thinking have already shifted some of their attention to Retention (think Loyalty), but there is still not enough attention been paid to use of conversion (think high impulse shopping items around the checkout lanes). Within an organization each person will give you a different definition of what is/are conversions(s) for their business. Instead of trying to converge everyone to agree on one definition, we should recognize its different nuances within the buying process.

Retailers Take Note: Lyft and Starbucks are Mixing Up the Customer Loyalty World
by Erin Duff | July 24, 2015 | Customer Loyalty | 1 comments

Lyft and Starbucks are mixing up the customer loyalty world with a new partnership that combines the businesses under the Starbucks customer loyalty program. With the new contract, Starbucks loyalty members will receive points for each Lyft ride they take and Lyft drivers will automatically receive Gold Member status in the program. Other features in the works include a functionality giving Read more…

The Social Phases of Brand Expansion
by Carolyn Pace | July 17, 2015 | Customer Loyalty, eCommerce, Social Commerce, Social Media | 0 comments

In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the best ways to directly impact Read more…

3 Ways An Omni-Channel Experience Can Strengthen Your Brand
by Caroline Crawford | June 4, 2015 | Contests, Customer Loyalty, eCommerce, Social Commerce, Social Media, Visual Galleries | 0 comments

In our technology-driven world, consumers have become dependent on using technology to shop and communicate with their favorite brands, making it critical for companies to embrace technology and create a brand experience that fits all types of shoppers. As a retailer or manufacturer, thinking of new and creative ways to attract new customers and keep your current ones means fitting Read more…

How Skis.com Monetized Social Media Using Social Annex’s Social Commerce Solutions

Online action sporting goods store, Skis.com, came to Social Annex searching for a robust social commerce solution with a complete platform. They needed a vendor that could perform and scale their business while staying within their budget and Social Annex delivered. Using Social Annex’s social commerce solutions that are built from the ground up with a comprehensive list of tools, Read more…