New Nordstrom Loyalty Program Launches
by Eliza Fisher | May 17, 2016 | Customer Loyalty | 0 comments

In the wake of a disappointing quarter, Nordstrom is set to launch an expanded loyalty program on May 18. The updated Nordstrom loyalty program–dubbed Nordstrom Rewards–will allow all customers to accrue points with or without a Nordstrom credit card. It looks like the new Nordstrom loyalty program will still exclusively consist of points for purchases, but with the absence of Read more…

Maximize Your Customer Loyalty Program
by Erin Duff | April 26, 2016 | Customer Loyalty | 0 comments

There’s no doubt the popularity of loyalty marketing programs has consistently been on the rise with a reported 3.3 billion customer loyalty memberships in 2015 and a 26% increase in memberships reported since 2013. However, the flip side of that growth, is actual consumer participation has dropped. The average U.S. household belongs to 29 loyalty programs, but is only active Read more…

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Loyalty News: Walmart, Starbucks, Nintendo, + More
by Eliza Fisher | April 4, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Here at Social Annex, we, of course, keep up with customer loyalty news. There’s been so much going on lately that we’ve been feeling the urge to do a roundup of the latest and greatest stories about customer retention… Restoration Hardware is one of the most recent retailers to join the bandwagon of businesses charging for loyalty benefits. It seems like Read more…

McDonald’s Loyalty Program to Launch by 2017
by Eliza Fisher | March 15, 2016 | Customer Engagement, Customer Loyalty | 12 comments

Something’s going on at the Golden Arches: McDonald’s loyalty program–what little there’s been of it so far–is getting a makeover. Earlier this month the fast food franchise’s US President, Mike Andres, said that a loyalty program will launch before the start of 2017. Details about the program are few and far between: Nation’s Restaurant News notes that Andres said rewards “would be linked Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…