McDonald’s Loyalty Program to Launch by 2017
by Eliza Fisher | March 15, 2016 | Customer Engagement, Customer Loyalty | 11 comments

Something’s going on at the Golden Arches: McDonald’s loyalty program–what little there’s been of it so far–is getting a makeover. Earlier this month the fast food franchise’s US President, Mike Andres, said that a loyalty program will launch before the start of 2017. Details about the program are few and far between: Nation’s Restaurant News notes that Andres said rewards “would be linked Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…

Why the New Starbucks Loyalty Program Won’t Work, and How to Fix It
by Eliza Fisher | February 23, 2016 | Customer Engagement, Customer Loyalty | 1 comments

I have to side with the angry masses on this one: the new Starbucks loyalty program won’t give the company the results it wants. First, a bit of background: Starbucks launched their “My Rewards” program in 2009, and it’s done incredibly well. Three years ago, when mobile payments were a nascent concept, as much as 11% of Starbucks’s orders were Read more…

2016’s Most Important Customer Loyalty Statistics
by Eliza Fisher | February 5, 2016 | Customer Loyalty | 57 comments

When you're fully aware of the value of a loyal customer, you know that it's more than worth it to try as hard as you can to keep your shoppers coming back. In case you're doubtful, we've compiled 65 of the most relevant and informative customer loyalty statistics. Many of these customer loyalty statistics were published in 2016, but at times Read more...

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press
by Eliza Fisher | January 28, 2016 | Customer Engagement, Customer Loyalty, Ratings and Reviews, Refer a Friend, Referral Marketing, Startups | 15 comments

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...

Three Keys to Amazon’s Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how to scale as rapidly as Read more…