Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change
by Prasad Dhamdhere | January 20, 2017 | Customer Loyalty | 0 comments

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more...

What We’ve Learned About Loyalty Program Communication
by Prasad Dhamdhere | | Best Practices, Customer Loyalty | 0 comments

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more...

One and Done! In-App Loyalty + Advocate Marketing with SDKs
by Eliza Fisher | January 11, 2017 | Customer Engagement, Customer Loyalty | 0 comments

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more...

The Standout Customer Loyalty Stats of 2017
by Prasad Dhamdhere | January 10, 2017 | Customer Loyalty | 0 comments

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the numbers don't lie: it's roughly 500% more expensive to convert new ones than to keep current customers. This is why it's crucial to take a close look at how consumers react to and value customer loyalty programs. Read more...

Loyalty Trends 2017: Greater Flexibility, Greater ROI
by Prasad Dhamdhere | January 5, 2017 | Customer Engagement, Customer Loyalty | 0 comments

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more...

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016
by Eliza Fisher | December 29, 2016 | Advocate Marketing, Customer Engagement, Customer Loyalty, eCommerce | 2 comments

There are a whole lot of things to say about 2016, but here at Social Annex it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more...