Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers
by Prasad Dhamdhere | April 26, 2017 | Advocate Marketing, Customer Loyalty, User Generated Content | 0 comments

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more...

How To Build A Loyalty Program For Low Purchase Frequency Goods
by Prasad Dhamdhere | April 24, 2017 | Customer Loyalty | 0 comments

A business's value is  defined by its future net income streams along with the consideration of risk associated with those streams. In terms of decreasing those risks, customer or client loyalty plays a vital role. This is mainly because loyalty provides a thick cushion of guaranteed future income. To put themselves into that future-proof zone, many companies are quickly adopting customer loyalty Read more...

Everything You Should Know About Omni-Channel Loyalty Programs
by Eliza Fisher | April 19, 2017 | Customer Loyalty, Omni-Channel | 2 comments

Given that there are over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, multi-channel marketing has been a natural idea for marketers to reach out to the maximum amount of people. It caused a blurring of lines between various marketing channels. But inconsistency in the experience and lack of singular control over all these Read more...

4 Ways Of Building Brand Loyalty Through Amazon
by Prasad Dhamdhere | March 28, 2017 | Customer Loyalty | 4 comments

With almost 310 million active customers, Amazon has become unavoidable for online sellers. However, brands have used it as a sales channel and not as a loyalty building tool. That's understandable: with over two million third-party sellers competing for attention on the site, creating a lasting and impressive brand impression on the minds of customers is as hard as imagining Read more...

The 10 Most Important Pros and Cons of Loyalty Programs
by Prasad Dhamdhere | March 23, 2017 | Customer Loyalty | 0 comments

Loyalty programs came into existence when companies realized that the competitive advantage that they once experienced due to product differentiation no longer holds good due to a proliferation of similar looking and “me too” products. In such an environment, having loyal customers became more important and more difficult. So much so that Frederick Reichheld from Bain & Company went on Read more...

Loyalty Points Liability Management: Balancing Finance and Freebies
by Prasad Dhamdhere | March 21, 2017 | Customer Loyalty | 3 comments

Loyalty programs gave birth to a new currency--points. At this point, points-based programs have been around for a while, and they've always been treated as liabilities, since they constitute a promise for future service. However, many companies never thought too much of it until Delta Airlines announced that at the end of 2015, its loyalty points liability amounted to roughly Read more...