Internationalized Loyalty + Advocate Marketing for Global Shoppers
by Eliza Fisher | February 11, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

The world is growing smaller, and online and omni-channel sellers need to keep up. Forrester predicts that global cross-border B2C e-commerce will more than double over the next five years. All merchants of a certain size rely on international shipping and different language- or country-specific sites, but sometimes their marketing programs don’t maintain pace. Between different languages, limited budgets, Read more...

Combining Loyalty and Advocacy: The Philosophy and the ROI
by Prasad Dhamdhere | February 1, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

How can you keep customers happy and increase customer lifetime value? This is the question on the minds of all marketers. Gartner tried to answer it by saying that if you manage the customer experience well and meet or exceed expectations, you’ll increase customer satisfaction, loyalty and advocacy. It’s not all surprising that Gartner’s answer starts with satisfaction, moves on to Read more...

Loyalty for Sporting Goods Brands is an Easy Win
by Prasad Dhamdhere | January 30, 2017 | Customer Loyalty | 1 comments

As The Wall Street Journal notes, amidst the negativity created by the Sports Authority and Sports Chalet filing for bankruptcy, many sporting goods companies are on the verge of loosing their steam.  One of the main reasons cited by a survey from the Sports & Fitness Association suggests that there is no decline in the people’s participation in sports, but Read more...

Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers
by Prasad Dhamdhere | January 27, 2017 | Customer Engagement, Customer Loyalty | 0 comments

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more...

Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change
by Prasad Dhamdhere | January 20, 2017 | Customer Loyalty | 0 comments

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more...