The New Instagram Stories Feature and What It Means For Your Brand
by Eliza Fisher | August 2, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more...

360-Degree Video a Win for Barbour, Despite Missteps
by Eliza Fisher | July 5, 2016 | Customer Engagement, Facebook, Instagram, Social Media Marketing | 0 comments

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more...

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…

Instagram Business Profiles: An Overview
by Prasad Dhamdhere | May 6, 2016 | Instagram, Social Media, Social Media Marketing, Visual Commerce | 2 comments

It looks like the masterminds behind Instagram have come to realize that their road towards success goes through the road which had already been traversed by its parent company Facebook. The latest development in this journey is that of Instagram business profiles, similar to Facebook’s company pages. Earlier,  Instagram came up with a targeting strategy and style which was so Read more…

Marketing with UGC: Squeeze Your Content to the Last Drop

Here at Social Annex we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use them as much as possible. Read more…

A Lesson in Hashtags, Visual Commerce, and Shakespeare
by Eliza Fisher | April 27, 2016 | Best Practices, Customer Engagement, Instagram, Visual Commerce, Visual Galleries | 0 comments

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…